WS - C - NaviRetail Proposal

SCOPE OF WORK Phase 3 Market Analysis & Mobility Assessment Determine Retail Trade Area(s) 1 NaviRetail will evaluate the Retail Trade Areas for your market by filtering through the mobile device data collected, leaving only the most frequent consumers. Pair Data Sets 2 NaviRetail will pair geographic data with other data sources that may include consumer spending surveys, credit card transactions, and lifestyle attributes. Analyze Collected Data 3 NaviRetail will thoroughly analyze the demographics, psychographics, and leakage/surplus data to determine who your consumers are and what they’re buying elsewhere. Compare Peer Communities 4 NaviRetail will identify peer communities with similar demographics that already possess the desired retail offerings the city seeks, helping to better understand how and why they located where they did. Identify Competing Communities 5 NaviRetail will identify competing communities that might be causing consumers to leave the city to purchase a particular good or service, ultimately causing retail sales to leak outside the city. Why is this important? Knowing the consumers in a given market is essential for targeting suitable retailers. We spend quite a bit of time gathering and analyzing information to accomplish this. In the end, the retailers feel most confident in their decision when they can depend on the information we’ve provided, even after a store is built. 11