WS - C - NaviRetail Proposal

SCOPE OF WORK Phase 2 Data Gathering & Collection Identify Existing Businesses 1 NaviRetail will identify existing businesses in the market to survey the base of all the consumers present in the market. Ping Mobile Device Data 2 NaviRetail will collect mobile device (cell phone) data about these consumers to better understand their trends and patterns. Collect Demographics, Psychographics, and Leakage/Surplus Data 3 NaviRetail will collect all relevant demographic, psychographic, and sales leakage/surplus data to be paired with relevant mobile device data. How do you do that? Through strategic partnerships, NaviRetail has the ability to track the GPS in location-enabled devices all across the United States. This data shows us where consumers live, work, and even where they were leading up to the surveyed retail location. Why is this important? Possessing accurate data is paramount. Retailers rely heavily on specific data regarding their consumers, and thankfully – NaviRetail is able to provide them with just that. Being able to show them what’s happening in a given market is the first step to effective retail recruitment. 10