WS - C - NaviRetail Proposal

SCOPE OF WORK Phase 4 Combine Reports & Market Findings Create Retail Marketing Flyer 1 NaviRetail will create marketing pieces for the city that contains pertinent information retailers and developers might want to see in first conversations. Create Demographic, Psychographic, and Leakage/Surplus Reports 2 NaviRetail will compile all the collected demographic, psychographic, and leakage/surplus data into comprehensive reports, allowing the city to understand their standing in the local market. Create Peer Analysis Report 3 NaviRetail will create a report detailing the identified peer communities that are similar, as well as information about how they might have obtained their current selection of retailers. Create Competing Communities Report 4 NaviRetail will create a report that lists the current competing communities of the city, threats that they might impose, as well as potential opportunities that exist because of their current situation. Create Radial & Drive-time Reports 5 NaviRetail will create several different radial and drive-time reports, allowing for fast access of general demographic information if needed by the city or members of NaviRetail while at trade shows. Why is this important? Not only do we provide you valuable data about your consumers, but we also compile it into a format retailers want to see. Branding is an extremely powerful tool when reaching out to retailers; therefore, we ensure that all of your reports are not only helpful, but also eye-catching and consistent. This is very influential when retailers are reviewing the facts about your consumers and Retail Trade Area. RETAIL OPPORTUNITY John L. “Trey” Baker City Manager Top Origins Nearby Airports (o) 662-227-3457 University-Oxford (KUOX) Jet A w/ Prist 100LL FS 100LL SS 1 Destin Executive (Destin, FL) (KDTS) University Oxford Airport -- $4.90 $4.80 N/A (c) 662-699-0396 2 Bruce Campbell Field (Madison, MS) (KMBO) 3 Jackson-Medgar Wiley Evers Intl (Jackson, MS) (KJAN) Ripley (25M) Jet A w/ Prist 100LL FS 100LL SS [email protected] 4 Tuscaloosa Rgnl (Tuscaloosa, AL) (KTCL) Ripley Airport $2.75 -- -- $3.30 5 Jack Edwards (Gulf Shores, AL) (KJKA) 6 John C Tune (Nashville, TN) (KJWN) Grenada Muni (KGNF) Jet A w/ Prist 100LL FS 100LL SS www.cityofgrenada.net 16,472 adults purchased merchandise Grenada Municipal Airport $3.40 $3.50 $4.25 -- 7 Sarasota/Bradenton Intl (Sarasota/Bradenton, FL) (KSRQ) City of Grenada at a TSC store in the last 12 months 8 Indianola Muni (Indianola, MS) (KIDL) Memphis Intl (KMEM) Jet A w/ Prist 100LL FS 100LL SS Signature Flight Support $6.23 $6.32 $6.33 -- 108 South Main Street Signature Flight Support $6.36 $6.32 $6.33 -- Top Destinations Wilson Air Center $6.08 $6.14 $6.23 -- Grenada, Mississippi 38901 40,327 adults participated in outdoor Field average $6.22 $6.26 $6.30 -- 1 Destin Executive (Destin, FL) (KDTS) gardening within the last 12 months Olive Branch (KOLV) Jet A w/ Prist 100LL FS 100LL SS 2 Jackson-Medgar Wiley Evers Intl (Jackson, MS) (KJAN) METRO Aviation $4.35 $4.35 $4.99 -- 3 Bruce Campbell Field (Madison, MS) (KMBO) 4 Tupelo Rgnl (Tupelo, MS) (KTUP) n $7,159,957 in total opportunity for Retail Panola County (KPMU) Jet A w/ Prist 100LL FS 100LL SS 5 Jack Edwards (Gulf Shores, AL) (KJKA) 6 Lakefront (New Orleans, LA) (KNEW) Turmin Aviation $4.00 -- -- $4.35 lawn & garden stores in Grenada Tupelo Rgnl (KTUP) Jet A w/ Prist 100LL FS 100LL SS I-22 7 Indianola Muni (Indianola, MS) (KIDL) Opportunity Tupelo Aviation Unlimited $4.25 -- $4.49 $3.99 8 Millington Rgnl Jetport (Millington, TN) (KNQA) Tunica Muni (KUTA) Jet A w/ Prist 100LL FS 100LL SS Tunica Air Center $3.53 $3.58 $4.55 -- Top Aircraft Types Grenada by the numbers... Holly Springs-Marshall County (M41) Jet A w/ Prist 100LL FS 100LL SS Oxford Batesville Facts 1 Cessna Citation CJ1 (twin-jet) (C525) John Jewell Aircraft $3.73 -- -- $4.93 2 Cirrus SR-22 (piston-single) (SR22) 3 Beechcraft Super King Air 200 (twin-turboprop) (BE20) New Albany-Union Co (M72) Jet A w/ Prist 100LL FS 100LL SS Clarksdale & Figures City of New Albany & Union County -- -- -- $4.00 4 Beechcraft King Air 90 (twin-turboprop) (BE9L) 5 Cessna Skylane (piston-single) (C182) 6 Beechcraft Baron (58) (twin-piston) (BE58) Average Fuel Prices in Surrounding Region 192,751 total population 7 Cessna Citation II (twin-jet) (C550) Radius Jet A w/ Prist 100LL FS 100LL SS 8 Embraer Phenom 300 (twin-jet) (E55P) 57,781 total population 30sm 50sm $3.87 $3.21 $3.92 -- -- $4.58 $4.64 $4.11 Calhoun City Grenada Cleveland 72,102 total households Arrivals (peak: 2/hr) Common 16,276 total Origins and Destinations households Destin Executive (KDTS) Jet A w/ Prist 100LL FS 100LL SS hour: 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Lynx FBO North $5.54 $5.59 $6.29 -- $49,908 average hh income Sunday Monday $62,465 average hh income Lynx FBO South Field average $5.54 $5.54 $5.59 $5.59 $6.29 $6.29 -- -- Greenwood Winona Tuesday Wednesday Grandview employs Indianola Muni (KIDL) 3,200+ people Jet A w/ Prist 100LL FS 100LL SS Grenada employs 8,495 people Thursday Valley Air Applications $0.01 -- $4.94 -- Friday Jackson-Medgar Wiley Evers Intl (KJAN) Jet A w/ Prist 100LL FS 100LL SS Saturday 25k vehicles per day Atlantic Aviation $5.15 $5.25 $5.85 -- I-55 Over 25k vehicles per day Jack Edwards (KJKA) Jet A w/ Prist 100LL FS 100LL SS Departures (peak: 3/hr) $52k in disposablePlatinum income Gulf Air Center Air Center Salt Air Aviation Center -- $3.97 -- $4.98 $4.02 $3.99 $4.59 $4.37 $4.39 -- -- -- Retail Trade Area Retail Trade Area $40k in disposable income hour: 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Field average $3.97 $4.33 $4.45 -- Sunday All facts and figures represented here are current as of 8/17 and taken specifically John C Tune (KJWN) Jet A w/ Prist 100LL FS 100LL SS $5.48 from the Grenada, Mississippi Retail Trade Area (above). Monday Market Contour Flight Support $5.19 $5.19 $5.98 Tuesday Wednesday Bruce Campbell Field (KMBO) Jet A w/ Prist 100LL FS 100LL SS Highlights Madison Air Center -- $3.98 $4.56 -- Thursday Friday Lakefront (KNEW) Jet A w/ Prist 100LL FS 100LL SS Saturday Flightline First $5.39 $5.48 $5.40 -- GRENADA Signature Flight Support $5.76 $5.83 $5.77 -- Signature Flight Support $5.64 $5.83 $5.77 -- Field average $5.60 $5.71 $5.65 -- Combined (peak: 4/hr) $339,612,740 in total unmet retail demand within the Millington City Rgnl Jetportof GrandviewJet A (KNQA) w/ Prist 100LL FS 100LL SS Sunday Monday Tuesday hour: 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 CTI Aviation Services 49% of households in the retail trade Tulsair Beechcraft Field average $2.44 $2.40 $2.42 $2.44 $2.40 $2.42 $3.54 $3.50 $3.52 $3.39 -- -- MISSISSIPPI Wednesday area earn over $50,000 each year Jet A Tuscaloosa Rgnl (KTCL) w/ Prist 100LL FS 100LL SS Cus Arteaga Thursday Dixie Air $4.50 $4.50 $5.10 -- City Administrator Friday Hawthorne Global Aviation Services -- $4.80 $5.15 -- Saturday © 2018 Google Population is forecasted to grow a total Field average $4.50 $4.65 $5.12 -- City of Grandview 207 W. 2nd St. of nearly 3% over the next five years Image Landsat © 2018 Google / Copernicus Grandview, WA 98930 Image Landsat / Copernicus office (509) 882-9211 Grandview supplies its retail trade area fax (509) 882-9232 with roughly 18% of its businesses [email protected] www.grandview.wa.us The information presented here is provided by NaviRetail, LLC in Memphis, Tennessee. Sources may include STR, WSDOT, ReportAll, ESRI, and Google Earth. Data is current as of 10/18 and was compiled from sources that are deemed reliable but not guaranteed. For more information, go to www.naviretail.com. 12