WS - C - Tiffin Branding Guidelines

Voice & Tone We are Welcoming Our city speaks like an old friend—familiar, inviting, and always eager to share a story. Our voice is the front porch swing, the open door on a summer evening. It’s the “hello” that turns strangers into neighbors and the “welcome back” that feels like a hug. We’re not just a place on a map; we’re home. Example: “Welcome to Tiffin, [insert business name here]! Check out our newest local business, opening soon!” Instead of: “[Business Name] is opening this month on Highway 6!”