WS - C - Tiffin Branding Guidelines

Voice & Tone Our voice represents Tiffin’s personality and values in all communications and material. We use consistent voice guidelines to help shape how people perceive Tiffin when engaging with us in written form. This may be our website, newsletter, social media interaction, etc. There will be times when it is appropriate to use a more formal tone and voice that adheres to parliamentary procedure or other governmental or legal guidelines. However, the underlying values will remain in place and will shine through even more formal written communications.