Discussion and Consideration of Dedicated Website for the Recreation Center and Council Action as Needed — K-4

Benefits, Drawbacks and Best Fit Digital Boost de Novo Marketing Benefits Benefits • Lowest overall development and support cost. • Most turnkey package: professional copywriting, accessibility work, privacy and cookie consent, training, • Custom WordPress site with City ownership, full administrator access, and clear transfer rights. documentation, and annual support. • Basic SEO, GA4, Search Console, WCAG 2.2 AA commitment, daily backups, and security monitoring. • Built the Lester Buresh Center website used as the model for Tiffin. • Lowest hourly rate for additional edits ($65/hour). • Strong municipal process with formal discovery, sitemap, design, testing, and launch stages. Drawbacks Drawbacks • Only seven primary pages are included; the City must write and organize all content. • Highest projected long-term cost and no fixed page count. • No live training, no clearly defined post-launch warranty, and privacy/cookie tools are not confirmed. • Potential contingency, change-order, stock asset, and other contract charges. • Limits under the $219 maintenance plan still need to be defined. • Monthly fee is higher and annual increase language should be clarified. Best fit: A simple, affordable informational site when City staff can prepare content and handle Best fit: The City wants a full-service agency to lead content, compliance, design, launch, and routine updates. ongoing support. Informatics Aelieve Digital Marketing Benefits Benefits • Approximately 16 pages and purpose-built structures for programs, classes, facilities, locations, and • Best combination of low price and broad scope; both tiers include professional copywriting. news. • Up to 12 pages Standard or 19 pages Full-Scope, plus SEO, analytics, RecDesk click tracking, privacy • Strong discovery, audience research, SEO, structured data, content briefs, and two live training sessions. tools, training, and monthly support. • Thirty-day post-launch support and managed WP Engine hosting. • Clear fixed pricing and City ownership of content, design, domain, files, and analytics accounts. Drawbacks Drawbacks • High upfront cost even though the City writes the copy. • Strong dependency on Breakdance and an agency-licensed stack of roughly 40–50 plugins. • Accessibility, privacy, GA4/Search Console ownership, and transfer rights are not clearly documented. • Backup-retention wording appears weaker than other vendors. • Only one revision round per phase; ongoing support can be expensive. • Accessibility is best-effort rather than a firm compliance guarantee; extra work is $175/hour. Best fit: The City prioritizes a structured, scalable backend that staff can use to manage Best fit: The City wants professional copywriting and a larger website at a cost close to Digital programs and facilities. Boost, and accepts a managed-platform relationship. Note: Costs and scope are based on the proposals and written clarifications received as of July 2026. Final contracts should control. First-year estimates assume 12 months of stated hosting/maintenance and exclude optional services or change orders. Tiffin Recreation Center Website Proposal Summary