Discussion and Consideration of Dedicated Website for the Recreation Center and Council Action as Needed — K-4

Tiffin Recreation Center Website Proposals — Summary Comparison Digital Boost | de Novo Marketing | Informatics | Aelieve Digital Marketing Key takeaway: Digital Boost and Aelieve are the lower-cost options. Aelieve includes more pages and professional copywriting, while Digital Boost offers the simplest platform and lowest hourly support rate. Informatics emphasizes structured program/facility management and training. de Novo offers the most turnkey municipal package, including copywriting, accessibility, privacy tools, and direct experience with the Lester Buresh Center website. Category Digital Boost de Novo Informatics Aelieve One-time cost $6,800 $20,000 $20,600 $6,500 Standard $8,500 Full-Scope Estimated first-year cost $8,228 basic hosting $23,900 $22,420 base hosting $8,300 Standard $9,428 maintenance Potentially $24,820 with CMS protection $10,300 Full-Scope Pages included 7 primary pages No fixed page count stated About 16 pages Up to 12 total Standard Up to 19 total Full-Scope Content writing City writes content Professional copywriting included City writes; Informatics provides briefs and Professional copywriting included SEO optimization Design / platform Custom WordPress Custom WordPress agency build Custom WordPress theme and structured Custom WordPress using Breakdance and a content tools managed plugin stack RecDesk Links/buttons; click tracking expected Connection included; method not fully defined Links/buttons; registration remains in RecDesk Links/buttons plus GA4 outbound-click tracking SEO / analytics Basic SEO, GA4, Search Console Keyword/competitor research, technical SEO, Keyword research, structured data, page Technical SEO, GA4, Search Console; Full GA4 and Tag Manager optimization adds keyword/competitor research Accessibility / privacy WCAG 2.2 AA commitment; privacy tools not Strongest documented WCAG 2.2 process; Not specifically committed in proposal Best-effort WCAG 2.1/2.2 AA, accessibility yet confirmed privacy policy and cookie-consent manager statement, privacy policy and consent tools Training No live training; written instructions 2 hours plus documentation Two live sessions plus content-planning Hands-on training as needed plus written training guide Monthly service $119 hosting or $219 with routine edits; $325/month; includes 12 support hours/year $110 hosting + $500 setup; optional $200 $150/month; 20 minutes edits included; $65/hour outside plan CMS protection; $155/hour $175/hour beyond plan Main strength Lowest-cost, straightforward and portable Most complete turnkey municipal package Best-defined program/facility editing structure Strongest low-cost package: copywriting, more and staff training pages, privacy, analytics and training Main concern Fewer pages, City workload, limited training Highest long-term cost; page count undefined; High upfront cost, City still writes copy, Platform/plugin dependency, weak backup- and privacy detail possible contingencies/change orders accessibility/privacy gaps, expensive ongoing retention wording, qualified accessibility support commitment Tiffin Recreation Center Website Proposal Summary