K-4 - Brand Identity Package Proposal

& Logo Brand Identity Redesign Package $1,500 $2,500 Competitive Research X X Local cities' phrases Council Survey X X 4-6 question survey Market Research X Broader cities, color pallets, etc. Motto Research & Creative X X Ideating, Keywords, Alliteration Delivery of Final Motto X X Timeline 6 weeks 6 weeks Logo & Branding Primary Logo X X Full Name, Color, BW, Transparent Secondary Logo X X Second version of logo Branding Mark X Icon Favicon X Small Icon for Online Use Color Palette Research & Recommendation X Palette for use across mediums / materials Typography Recommendation X Font(s) guidelines Branding Guidelines X Guidelines on when /where to utilize assets Voice & Tone Guidelines X Guidelines on vocabulary & tone of writing Timeline 12 weeks 16 weeks Both Options Include 2 Rounds of Revisions Payment Terms: 50% at project outset, 50% at time of deliverables Additional Service Offering for Website Redesign Post Project Council Meeting Dates 11/7/2023 Logo Brand Identity 11/21/2023 Redesign Package Proposed Timeline: 12/5/2023 Project/Proposal Approval 12/6/2024 12/6/2024 12/19/2023 Survey Completed & Returned 12/20/2023 12/20/2023 1/2/2024 Motto Kick Off 12/27/2023 12/27/2023 1/16/2024 Motto Final Delivery 2/7/2024 2/7/2024 2/6/2024 Logo/Branding Kick Off 2/7/2024 2/7/2024 2/20/2024 Logo/Branding Final Delivery 5/1/2024 5/29/2024 3/5/2024 3/19/2024 4/2/2024 4/16/2024