WS - C - NaviRetail Proposal

EXECUTIVE SUMMARY You might be asking yourself: Why is ___________ not here? or How come we don’t have a ___________? The answers to these questions vary from scenario to scenario, but one thing remains true for all: If they could be there, they would be. Our goal is to find out what is keeping them from being there and mitigate any issues that might stand in the way of them locating. Year 1 Phase 1: Critical Path Method (CPM) & Project Kickoff We will meet with the economic development staff to organize efforts and determine the CPM for future development in Tiffin. This step ensures our process remains both efficient and pragmatic. Phase 2: Data Gathering & Collection We will start by gathering all the necessary data and facts about the area. This data focuses primarily on those who frequently shop and eat in the area, not just those who live within the Tiffin city limits. Phase 3: Market Analysis & Mobility Assessment We will use market insights to study the patterns and trends concerning Tiffin's consumers. With this information, we can better affect recruitment. This helps us to "zero-in" on prospective business targets. Phase 4: Combine Reports & Market Findings We will create comprehensive reports to better convey what this information means. What good is all of this useful information if presented in a way that is hard to digest or understand? Simple is better and that's exactly our approach. Phase 5: Community Forum & Recruitment Workshop We will host two separate seminars in Tiffin where local stakeholders, developers, and businesses all have a chance to network as well as receive relevant market data. Community buy-in is imperative. Phase 6: Retailer Matching & Targeting Strategies We will match the city's data to businesses that are a fit for Tiffin. Effective targeting is crucial to the success of our recruitment efforts. This is why possessing in-depth data about the city's consumers proves to be so important. Phase 7: Site Matching & Inventory Assessment We will match targeted businesses with sites that would best suit them. Matching retailers with sites that fit their consumer's psychographic profile and spending trend is paramount when courting a business prospect. Phase 8: Hotel Monitoring & Feasibility Study (Optional + $8,500) We will prepare a hotel feasibility study for a proposed hotel property in Tiffin so that NaviRetail has adequate and necessary marketing collateral while attracting prospective hotel developers to the city. Phase 9: Action Items & Recommendations We will identify and address any issues that might be hindering the city's development goals. We will submit relevant recommendations that serve to mitigate obstacles that would slow down the development process. Phase 10: Business Recruitment & Retention We will begin contacting targeted retailers and developers on the city's behalf. This is where our vast network of industry connections with both retailers and developers is such a value to Tiffin. Having a "foot in the door" speeds up this process tremendously. 4