WS - C - NaviRetail Proposal

SCOPE OF WORK Phase 6 Retailer Matching & Targeting Strategies Analyze Retail Wish List 1 NaviRetail will collect and analyze a "retail wish list" from the city. This is a list of retailers that constituents have expressed they would like to see added to Tiffin's retail base. Identify Expanding Retailers 2 NaviRetail will identify and track retailers that are currently expanding, as well as keeping a mindful watch on retailers who are currently not expanding, but might potentially be in the near future. Create Retailer Target List 3 NaviRetail will create a list of retailer targets that fit Tiffin's demographics and needs. This list will be a combination of matches from the retail wish list, as well as other targets added by NaviRetail. Why is this important? Knowing who to target at trade shows and events is sometimes half the battle of recruiting retail. The retail recruitment industry is changing at a very fast pace. Going blindly after retailers can not only be ineffective, but possibly even detrimental. NaviRetail focuses on tracking movement in the retail industry so that we always know who, when, and how to target the retailers we've matched to Tiffin. 14