WS - C - Placer.ai Proposal

Placer.ai Civic Investment: $15,000 Annually Subscription includes: - Unlimited Nationwide Data - Unlimited Users - Unlimited Requests for new POIs 1 Year Subscription - Placer XTRA Custom Reports - Paid Upfront Annually ➢ Bi-weekly Training ➢ Onboarding ➢ Support ➢ Best Practices ➢ Advanced analysis Primary Use Cases: 1. Retail Attraction and Market Analysis: Identify best fit retailers, maximize revenue, support local businesses. Identify areas of leakage, cross shopping, and impacts of openings and closings. Analyze specific business categories ex: retail, hotel, dining, apparel etc. 2. Business Attraction: Site selection and planned development data combine to inform civic and business leaders about the best location for expansions, relocations, and new development. 3. Event Analysis: Drive event attendance, optimize marketing, maximize sponsorship and vendors, measure true attendance. Reveal local economic impact of events (hotels, entertainment, dining) 4. Revenue and Sales Tax Estimation: Reveal sales data and trends for key locations, assess trends, predict future revenues, inform incentives and recruiting strategies, measure ROI. 5. Public Realm, Safety, and Infrastructure: Identify usage of streets, parks, and open spaces. Make data driven decisions to inform future investments. 6. Travel and Tourism: Reveal visitation to any attraction or destination. Discover home locations for visitors and routes to destinations. Understand visitor preferences for hotels, entertainment, dining, retail, and leisure. Optimize marketing to attract desired visitor profile. Reveal competitors and opportunities for future collaborators. 7. COVID Recovery: Identify economic impacts to any district, city, county, or state. Identify investment opportunities, support struggling businesses, measure performance of your efforts, optimize ARPA funding and reporting. 8. Support Local Business: Provide local businesses with insights to optimize hours of operation, market to desired customers, and expand revenue while reducing cannibalization. 9. Marketing and Communications: Inform marketing strategy with real-time data about residents, visitors, employees, and passers by. Leverage Placer Routes to identify best locations for digital advertising, wayfinding, and signage. Align marketing content with demographic profiles. Measure the ROI of marketing efforts.