WS - C - Retail Strategies Proposal for Tiffin

RETAIL STRATEGIES Discover: Research The cycle begins with market analysis. We take the deep dive in discover to data, advanced analytics, and proprietary tools developed in house to uncover and define the potential in your community. After interviewing more than a dozen research firms, Retail Strategies chose STI Popstats (Synergos Technologies) as our primary data source. This data source consistently delivers the highest level of accuracy and allows our team to analyze and deliver over 3,365 individual variables (per geography) providing the deepest, most reliable, information possible to our Clients. Trade Area Business Recruitment Mobile Data Identification Categories Collection By utilizing mobile data collection, After reviewing key demographic An industry leading report data and analytics, and real estate information, we will deliver a list which utilizes cell phone data to acumen, our team will identify of uses, businesses, and identify the home and work shopping patterns within your opportunities for your location of consumers that visit community that will answer key community. These potential a defined shopping area within questions for retailers. businesses will elevate your the community. downtown. Psychographic Analysis GAP Analysis Consumer Expenditures Defines the type of consumers Examining the market supply and Drilling down into each retail in your market by breaking market demand within the trade segment to identify and down consumers demographic area to uncover the categories of understand what your characteristics, consumer retail being desired by your consumers spending patterns preferences, consumer community. are. expenditures, and cultural ideals.